A home that the designers refer to as ‘Soft’ because it is characterised by an idea of ‘Soft-ness’ spread throughout welcoming and comfortable interiors, furnished with designer pieces and decor. “Soft Home” is a home where people feel at their ease, where the day to day actions that we’ve always performed in the past, and will always perform in future, can yield enhanced functions through the use of technology, so that ‘staying at home is the new going out’ – as the latest saying goes – with the focus on well-being and feeling in harmony with the domestic space.
It will be an opportunity for experiential learning about innovative trends in living, whether here already or still to come. It will explore the infinite applications for high-end technologies within a lifestyle design project that takes account of the limitations of preexisting architecture, providing a chance to reflect on the idea of domesticity, and seeking to attract a large public interested in interior design and lifestyle for today and tomorrow. The project takes the form of a socio-cultural itinerary through themes of contemporary living which people can follow with complete autonomy, with a wealth of information, and active fact-finding experiences, thanks to animated video images.
Design_Marcante-Testa /UdA Architects
Curator_Elle Decor Italia
Location_Milan, Italy
Built area_600m²
Completion_April 2016
Photographer_Stefano Pavesi, Max Zambelli
Editorial designer_Choi Sejung
Editor_Kim Sowon
